by Steve McClellan
The long-time incumbent is Omnicom's PHD. A source with knowledge of the situation indicated that the agency plans to defend the account. Read the whole story
by Joe Mandese
The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025. Read the whole story
by Steve McClellan
Last year, clients were "super cautious," the S4 Capital chief told a CNBC interviewer. Now? A little less so, despite "nearly unprecedented" geopolitical risks … Read the whole story
by Colin Kirkland
"The Amikaverse" is intended to teach players about the brand as they craft and share their own digital hairdos and products. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
A woman turns herself into a scarecrow in the laugh-out-loudest of three new spots showing preposterous do-it-yourself scenarios. Read the whole story
COMMENTARY
by Joe Mandese
Of all the new year prediction pitches I've received, I have to admit I did not see "generativeIRL" coming. But that's the one that … Read the whole story
COMMENTARY
by Shrikant Ballal, Op-Ed Contributor
Apple Vision Pro is an entry into a mixed-reality world - transforming work, education, health care and beyond. The excitement around it mirrors the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam … Read the whole story
by Laurie Sullivan
Testing issues may push back the release date. Internal documents suggest Amazon will call the service Alexa Plus, which could be bundled with Prime. Read the whole story
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by Wendy Davis
Siding against MSG Entertainment, a federal judge has recommended that NY residents be allowed to proceed with a lawsuit claiming the company violated a … Read the whole story
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by Colin Kirkland
While marketers remain anxious about the impact of AI on their jobs, they need AI solutions to properly address economic instability and streamline content … Read the whole story
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by Wendy Davis
Google is urging a federal judge to dismiss a complaint alleging the Cloud Contact Center AI violated California's wiretap law by "eavesdropping" on a … Read the whole story
by Wayne Friedman
Amazon's deal will put its streaming app unit Bally Sports+ in the Amazon Channel store as the primary place for access to those RSNs. … Read the whole story
by Laurie Sullivan
Google seems to be less invested in client performance and instead focused on agencies or brands spending as much as possible to achieve mediocrity, … Read the whole story
by Tanya Gazdik
Vinay Shahani, currently vice president of marketing at Lexus USA, replaces Mike Colleran, who is retiring from Nissan after more than 12 years. Read the whole story
by Laurie Sullivan
Google plans to slightly change online search results to give comparison sites more prominence. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell and NBC Sports President Rick Cordella said "millions of loyal fans already pay … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Hear that big resounding "thud" over the weekend? That was the sound of greed landing on the heads of millions of NFL fans forced … Read the whole story