by Joe Mandese
"2021 and 2022 are the high watermark of 633 - the pinnacle of Peak TV," according to an analysis released this morning by Ampere. Read the whole story
by Colin Kirkland
TikTok is testing a generative AI tool that allows users to create original music based on text prompts, signifying its ongoing investment in music … Read the whole story
by Joe Mandese
The Lions, which will be held June 17-21 in Cannes, France, also announced that its awards are now open for submission through April 11. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
"When you take it, your whole world will change!" Gifford says about products that have been taken to task by the FDA. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Total audience declined 27% from 2022 -- 4.3 million viewers this year compared to 5.92 million for the 74th Emmys in September 2022. Read the whole story
by Laurie Sullivan
BrightEdge data shows the impact of Google's Search Generative Experience supported by generative AI. Read the whole story
by Colin Kirkland
The new "nighttime nudges" feature pops up on teens' phone screens after they have spent more than 10 minutes on Instagram Reels or Direct … Read the whole story
COMMENTARY
by Kevin Ryan
The formulaic negativity around the Snoop Dogg and Solo initiative is a load of maliciously foul crap, and emblematic of a sickness that ails … Read the whole story
by Steve McClellan
The agency also elevated James Appleby to UK managing director and has named Ryan Garner to the new role of chief activation officer for … Read the whole story
by Wayne Friedman
November 2023 saw a total 11.2 million ad-supported sign ups representing 51% of all premium streaming signups, with 49% for ad-free platforms, says Antenna, … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Broadband providers have the "means and motivation" to hinder competition from independent streaming services, Netflix tells the FCC. Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards recognizing the best in automotive marketing. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The military develops leaders and strategists, folks who know how to get things done, and people who care, are principled and do the right … Read the whole story
COMMENTARY
by Jason Hartley, Op-Ed Contributor
Wxpect to see a potential impact on addressable audience sizes over time, and continued challenges with media attribution. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple is doing all it can with its Vision Pro headsets, making a big deal for "mixed-reality" content. In the near term, it is … Read the whole story
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by Wendy Davis
Advocacy groups claim Google reneged on a promise to shed data that could reveal visits to abortion clinics and other sensitive locales. Read the whole story
by Laurie Sullivan
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the … Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai said more layoffs are coming - after laying off thousands of employees at Google and about 100 at YouTube. Read the whole story