by Laurie Sullivan
The experience generates ad content -- the first integration of Gemini AI in Google Ads. The tool has rolled into a beta project, available … Read the whole story
by Sarah Mahoney
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It was chosen as MediaPost's Client of the Year for its media choices that … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Attention-grabbing numbers take on a life of their own. Remember the internet meme about the speed at which new technologies take off: radio a … Read the whole story
COMMENTARY
by Bill Duggan
As the Ad Council's Chief Media Officer, Perera oversees $1 billion in donated media support for public service ad campaigns annually making her one … Read the whole story
by Joe Mandese
She succeeds Mat Baxter who moved back to Australia. Huge is based in Brooklyn, NY. Read the whole story
by Colin Kirkland
LinkedIn is suggesting alternative targeting methods that use its own internal data paired with AI. "Lookalike Audiences" will not be available as an ad-targeting … Read the whole story
by Wayne Friedman
Netflix will be exclusive partner for WWE content including "Raw" programming. The 10-year deal covers the U.S., U.K., Canada and Latin America starting in … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Liquid Death's birth story is pure advertising, packaging, and social marketing. Read the whole story
by Danielle Oster
CFO called Olay Super Serum "the most successful new serum in the category," with 30% of its users category newcomers. Read the whole story
by Les Luchter
Carvykti is a two-year-old cancer treatment that genetically modifies and re-infuses a patient's own white blood cells to fight multiple myeloma. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
From now on, CNN will be a "digital-first" news-content company, officially consigning the company's TV network to legacy status. Read the whole story
by Wayne Friedman
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standard" with no ads as a promotion will be switched over to the … Read the whole story
by Wayne Friedman
Sunday's playoff game reached 50.4 million viewers -- the largest NFL audience ever outside the Super Bowl and conference championship and the first divisional … Read the whole story
by Laurie Sullivan
National University began using cross-device measurement and attribution through a partnership between tech firm MNTN, which supports CTV ads, and analytics platform Rockerbox. Read the whole story
by Colin Kirkland
TikTok has carried out a round of layoffs across its sales and advertising divisions - a decision that impacts about 60 employees. Read the whole story
by Steve McClellan
The carmaker said that for now there is no replacement to serve as agency of record and that work is being dispersed to other … Read the whole story
by Wendy Davis
Ohio's parental consent law "protects the consumer public and assists Ohio parents in the onerous task of ensuring, amidst the whirlwind of an increasingly … Read the whole story
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by Wendy Davis
"If dominant communication platforms censor based on viewpoint, states can pass laws to stop that censorship," officials from Missouri, Ohio and 18 other states … Read the whole story
by Ray Schultz
Smith reportedly told the "Sun" staff that he had read the paper only a few times in recent months. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Some recent studies have found that, depending on the category, over one-third of the reviews you see on Amazon are fake. Read the whole story
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by Richard Whitman, Columnist
The agency is teaming with Club 21e Siecle, a non-profit dedicated to achieving equal opportunities for people of all backgrounds. The agency says that … Read the whole story