After a rough start, the U.S. ad market ended 2023 up 2.8% in December, and 0.5% for the full year, according to the just-published … Read the whole story

The company announced today that it is investing 300 million euros over the next three years to transform from a platform company to what … Read the whole story

Dentsu did something few thought it would accomplish this year. The holding company merged Merkle's media capabilities into iProspect, a performance creative agency. 2023 has been … Read the whole story

We have way more serious things to worry about than who didn't get nominated for an Oscar. But the snubs to the movie's director … Read the whole story

Blockchain data tracker DappRadar found the number of unique active wallets that interacted with Web3 apps increased by 124% last year, with some apps … Read the whole story

By partnering with the WWE, Netflix is making a sure bet on a form of televised entertainment that dates back to 1942. Read the whole story

In line with its goal "create a more authentic world," BeReal is asking brands and celebrities to share behind-the-scenes moments that they would not … Read the whole story

After it won the Shell media account last fall, a watchdog group pressed for B Lab to investigate. B Lab now confirms it is … Read the whole story

Gretchen Smith, VP media for Ad Results Media, coaches clients on how to use audio-based and video-based influencers in long form to drive business … Read the whole story

"TikTok is coming for your long form YouTube videos," social media consultant Matt Navarra posted on Threads after spotting the new uploading time in … Read the whole story

No other singular programming event has resulted in as many sign-ups for a premium streamer in a 3-day period, says Antenna, a research firm … Read the whole story

Ten live-action TV series were produced for Disney+ between 2021 and 2024, with at least six more planned over the next couple of years. … Read the whole story

What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 … Read the whole story

eBay CEO Jamie Iannone announced in a company letter that it would reduce its current workforce by approximately 1,000 roles - an estimated 9% … Read the whole story

Is it really the best time to make cuts when things are good? Read the whole story

Netflix is seeing a return to its roots in its ability to license shows from the legacy TV and movie-based media companies that gave … Read the whole story