The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation … Read the whole story

If 2023 was "the Year of AI" on Madison Avenue, it began for Omnicom in 2018. That's the year it introduced its AI-powered OS … Read the whole story

You bet, says a new CNN documentary that examines the rise, fall and rise of the living brand. Read the whole story

Long-time audio advertising representative Crossover Media Group is her new partner. Read the whole story

A version of "Let It Be" not sung by the Beatles turned up as the theme music on a promo spot for "Young Sheldon." Read the whole story

The cabin-like atmosphere, with various themed activations, was designed for consumers to experience the diversity of the streamer's content. Read the whole story

Consumers are most likely to prefer non-intrusive ads that appear at the bottom of a TV screen. Read the whole story

Chelsea Digital founder Mike Grehan has formed a consulting group to help brands create strategies based on how they would use AI and machine … Read the whole story

Code and Theory's work to refresh the media company's web and app presence is to launch in the fall. Founded in 1867, the Star … Read the whole story

"While there may be speculation about what we could do next, I'd like you to hear it directly from me: I love the company … Read the whole story

The deal with Fuel TV will create new paid and ad-free streaming channels. Chicken Soup for the Soul Entertainment will contribute 1091 action sports … Read the whole story

Industry veteran Ben Jankowski passed away over the weekend. For many years he was head of global media at Mastercard. Prior to that, he … Read the whole story

Ben Jankowski, a long-time advertiser and ad agency media executive, died Saturday. He was 63. Read the whole story

"The undisputed facts establish that Google Search is not a common carrier," the company writes in new court papers. Read the whole story

Roberto Quarta was appointed to the role in 2015. and oversaw the company during the dramatic CEO transition period in 2018 when long-time CEO … Read the whole story

It's been a difficult transition away from Google Chrome browser cookies for some. Analysis of aggregated data from millions of impressions since Google launched … Read the whole story

With earnings seasons getting underway, analysts are pushing to give investors more information on the amount Amazon, Google, and Microsoft spend on AI and … Read the whole story

Epic Games' store and popular game Fortnite is returning to iOS. The changes will only apply in Europe as Apple makes an effort to … Read the whole story

"Consumers that are using a SmartTV should be able to navigate to the settings menu in a streaming service's mobile app and enable the … Read the whole story

Blizzard Entertainment has hired Faries as its first president since the studio's parent company Activision Blizzard was purchased by Microsoft last year in what … Read the whole story

X is positioning itself to profit off of its position as the leading social platform for live events at a time when major advertisers … Read the whole story

If you watched NFL football Sunday, you likely saw some glimpses of spots that will be gracing the Big Game on Feb. 11. Read the whole story