by Joe Mandese
The agency previously handled the group's Madewell brand and is transitioning the J. Crew and J. Crew Factory brands on a rolling basis over … Read the whole story
by Joe Mandese
On the surface, we named Kinesso agency of the year based on a reboot. Below the surface, it's about fixing two big ad industry … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Nothing on the left -- but the right has been spouting some bizarre theories of politicized cuckoo. Read the whole story
COMMENTARY
by Joe Mandese
There's an ironic paradox in new research released today that speaks volumes about the future of technological adoption, and especially how we research it. Read the whole story
by Wayne Friedman
NBCU is returning to its usual place in Radio City Music Hall on the first Monday of the traditional TV upfront week (May 13) … Read the whole story
by Colin Kirkland
TikTok is testing a new feature that would link real-world products to any posts on the app. This would theoretically mean that all videos … Read the whole story
COMMENTARY
by Joe Mandese
Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The 'TV Blog' said it was a no-brainer, but it wasn't until late last month that Ken Jennings became the sole, official host of … Read the whole story
COMMENTARY
by Joe Mandese
This platform is doing it the old-fashioned way: using human-generated voices for campaigns, fundraising and other initiatives in need of a manual touch. Read the whole story
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by Wendy Davis
Microsoft on Tuesday endorsed the Kids Online Safety Act, a controversial bill that would broadly regulate how social media platforms display ads and content … Read the whole story
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by Wendy Davis
The tech industry is pressing a federal judge to block an Ohio law that would force Instagram, Facebook, Pinterest, YouTube and others to ban … Read the whole story
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by Wendy Davis
A federal judge has again sided against Meta Platforms in a privacy battle centered on allegations that it tracked Facebook users' visits to websites … Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai said generative AI will fold into search and AI tools will be tailored to boost long-term ad sales in the … Read the whole story
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by Laurie Sullivan
Microsoft reported strong quarterly results Tuesday, boosted by its investment in AI. "We've moved from talking about AI to applying AI at scale," CEO … Read the whole story
by Steve McClellan
The firm has earmarked 250 million GBP for 2024 for additional investments in data and technology to support the company's ongoing AI strategy. Read the whole story
by Wayne Friedman
Allen Media Group has made a $30 billion stock and existing debt offer to buy Paramount Global. "We believe this $30 billion offer, which … Read the whole story
COMMENTARY
by Marisa Ricciardi, Op-Ed Contributor
We must be mindful of the big, blank space - the space AI attempts to mimic but that it can never replace: human relationships … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If democracy relies on crowds' aggregation of data, and if AI processes data more efficiently, why shouldn't AI decide our government lineup? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has … Read the whole story