by Joe Mandese
The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditing unique to the POC medium. Read the whole story
by Wendy Davis
"Of all the people in America we could give blanket liability protection to, this would be the last group I would pick," Senator Lindsey … Read the whole story
by Richard Whitman, Columnist
Vivendi's Supervisory board approved a plan to split the firm into four units including Havas, Canal+ Group, a publishing/distribution entity and an investment firm. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The Beckhams,the '90s version of Tayvis (a pop star and a footballer!) honestly fudge the details of the Super Bowl in this funny spot. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new series adapts 2005's "Mr. and Mrs. Smith," the spy caper movie starring Angelina Jolie and Brad Pitt. Read the whole story
by Sarah Mahoney
The popular fitness brand aims for a refresh with a new campaign and updated tech. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
There's a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Here are my top five ethical … Read the whole story
by Laurie Sullivan
The company will roll out AI review summaries that highlight a location's atmosphere, best dishes, prices, and more. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Margin improvements were a focus as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses - especially advertising … Read the whole story
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by Ray Schultz
Programmatic ad spend is expected to grow at a rate three times higher than non-programmatic. Of all ad dollars, over $157.35 billion will go … Read the whole story
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by Wendy Davis
The FTC's investigation of the proposed merger "revealed significant concerns about the transaction's potential competitive effects." Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Specialization creates bureaucracy and a bloated structure. Instead, consider a small team of digital-focused marketers who are generalists. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How many will actually be watching the big game on their phone -- from beginning to end? It seems that number would be small. Read the whole story