The NFL's "Born To Play" was the most effective commercial airing in Sunday's Big Game, based on data released by AI-powered creative effectiveness platform … Read the whole story
YouTube First Position Moments help brands ensure that a moment is the first one seen by those watching on the platform especially during the … Read the whole story
COMMENTARYRFK Jr. channeled his uncle, Mark Wahlberg invited us to pray with him, and Mr. T walked barefoot on hot coals in three of … Read the whole story
COMMENTARYFrom a marketing POV, Biden's campaign is an irredeemable, Hindenburg-level catastrophe. This is the President of the United States, but somehow he never controls … Read the whole story
COMMENTARYPolitics aside, why is ageism the last form of prejudice tolerated in American society? Instead of celebrating Biden's experience, wisdom, temperament, and decision-making, he … Read the whole story
COMMENTARYAn ad that answers the question: What do you get a country that's just gifted you with the Statue of Liberty? Read the whole story
COMMENTARYAhead of next month's ANA Media Conference, one of the event's speakers -- General Motors Manager, Emerging Media & Partnerships David Spencer -- covers … Read the whole story
"The Biden Administration used its power to commandeer the apparatuses of social media companies to affect their COVID-related content policies," Rep. Jim Jordan and … Read the whole story
Google should be subject to regulation as a common carrier service because it's available to all web users and profits by transporting "goods" -- … Read the whole story
COMMENTARYThe NFL, fourth quarter, and Super Bowl continue to be the major focus for online sports betting. But where will new growth come from, … Read the whole story
The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google. Read the whole story
Pinterest announced a new ad deal with Google as the social platform reported earnings jumped and global monthly active users rose to 498 million, … Read the whole story
"If you decide to follow accounts that post political content, we don't want to get between you and their posts, but we also don't … Read the whole story
With the five-second "Buttception" running in seven markets, the popular language app is hoping for its viral moment. Read the whole story
"AMC Networks has been very focused on cost cuts," says Steven Cahall, Wells Fargo Securities media analyst. "We see the biggest risk on advertising … Read the whole story
- COMMENTARY
Example: When they call people using your product "Glassholes" and create Tumblrs making fun of them, you know you're in trouble. Read the whole story
COMMENTARYDouyin - China's TikTok and the original version of the app - began experimenting with generative AI search late last year. The AI search … Read the whole story
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed … Read the whole story
Associating with a controversial individual, organization or event increases the risk of damaging a brand's reputation. Read the whole story
The agency will launch next month, initially with offices in Hamburg and Prague, with further planned outposts in Berlin and Munich. Germany is WPP's … Read the whole story
"We've looked at sports-only plays including on digital and on a stand-alone basis with partners. But we continue to believe broad is better," Bob … Read the whole story
COMMENTARYWhat if three major digital-first media companies banded together to form a new streaming business with a different kind of streaming system for future … Read the whole story
Siding against the California Chamber of Commerce, an appellate court said state Attorney General Rob Bonta can immediately enforce new privacy regulations. Read the whole story
Michael Cera is seen in the commercial comically pitching a promotional campaign for the product. There was a teaser campaign leading up to the … Read the whole story
