Whether in ads or content, new research from Nielsen shows Black audiences -- avid media consumers -- want to see more of themselves. Read the whole story

While the latest ANA study shows nearly a third of member marketing organizations now are from "diverse" populations, how is that translating into how … Read the whole story

These days, some of our old basic cable channels seem like they're just biding their time until the basic business is finally overtaken by … Read the whole story

They are golden and remarkably ugly, although someone had a sense of humor giving the kicks a red bottom, like $1,000 spikey-heeled designer Louboutins. Read the whole story

Captify CPO Amelia Waddington says she would not be surprised if a group of industry execs sued Google for discontinuing third-party browser cookies before … Read the whole story

Still, field-force marketing is expected to maintain its prevalent role in reaching medical professionals. Read the whole story

Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published … Read the whole story

Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," which debuts on Netflix in May, according to HuffPost. Read the whole story

As investment in generative AI continues to rise, boosting mobile marketing systems and strategy development, some 55% of C-level execs are still trying to … Read the whole story

The report packages up case studies from some of last year's Lions winners along with advice like support "behavior change" with culturally relevant and … Read the whole story

Some execs believe Google's "great minds" could have done a better job of recreating future ad targeting as the ad industry prepares for the … Read the whole story

Comcast and Paramount are now in early talks about combining their U.S. services, according to reports. During Comcast's Q4 earnings call, CEO Brian Roberts … Read the whole story