by Wayne Friedman
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climbed to a four-year high in January with usage up 3.7% vs. December … Read the whole story
by Joe Mandese
The IAE's new charter includes a consortium of greenwashing experts, as well as a new "green shield" curriculum and certification program. Read the whole story
by Wayne Friedman
The deal will rapidly boost Walmart's retail media advertising operation, says Seth Dallaire, Walmart EVP and Chief Revenue Officer. Walmart says it will strengthen … Read the whole story
by Sarah Mahoney
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving a 5.7% jump in sales. And ecommerce revenues soared 23%. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This is the kind of show we will all lose if network television ever goes the way of the dodo or network radio. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less … Read the whole story
by Colin Kirkland
The new design for creators' channel pages is an effort to modernize its look on bigger screens while increasing in-app subscriptions. The update will … Read the whole story
by Richard Whitman, Columnist
The Lincoln Project used AI to imagine how Fred Trump-Donald's father--would react to his son's blowing the family fortune. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Beginning with this week's edition, I'm starting a new monthly series in which I review new shows labeled the good, the too bad, and … Read the whole story
by Laurie Sullivan
Amazon advertisers now have the ability to securely activate first- and third-party audiences on Amazon DSP using LiveRamp IDs to bid on ad space … Read the whole story
by Colin Kirkland
Apple Music users will have the option to log into replay.music.apple.com at the end of every month to access insights about their top-played tracks … Read the whole story
by Laurie Sullivan
Attention quality scored the highest for audio ads with the highest voiceover volume compared to ads with the lowest voiceover volume and the ads … Read the whole story
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by Wendy Davis
A court has set aside a ruling requiring Cox Communications to pay $1 billion for copyright infringement by broadband subscribers who downloaded music without … Read the whole story
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by Wendy Davis
The Supreme Court on Tuesday left in place a ruling that allowed Meta Platform's users to proceed with claims that its prior ad-targeting options … Read the whole story
by Steve McClellan
The rebranding includes a shortening of the New York and Fort Lauderdale-located agency's name from Team Enterprises to Team. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The pressure is on Roku, even as its most recent quarterly data reporting period overachieved. Roku says it has its own first-party advantage. Read the whole story
by Wayne Friedman
Fubo TV claims that Disney, Fox and Warner Bros. Discovery have engaged in "anti-competitive practices" toward its business and seeks to block the new … Read the whole story
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by Ray Schultz
Advertisers can screen out partisan and clickbait websites, the firms claim. Read the whole story