Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testing conducted with brands, and found that prices have increased 40% year over … Read the whole story
Google's antitrust case against the U.S. Justice Department was unsealed Friday, revealing that Microsoft offered to sell its Bing search engine to Apple in … Read the whole story
COMMENTARYBONITA SPRINGS, FL -- One of the surprising uses of generative AI is media reps using it to sell more effectively to planners and … Read the whole story
COMMENTARYChecking out the latest ad campaign for the state, which some found underwhelming. Read the whole story
Advertisers' $1 billion ad spend on TikTok involved video and online games and subscription streaming services, which accounted for nearly 30, according to MediaRadar. … Read the whole story
COMMENTARYForbes has announced its own "permanent land" inside The Sandbox, a virtual metaverse world where users can build, own and monetize their gaming experiences. Read the whole story
COMMENTARY'Shogun' is the TV event of the year so far, and the show to beat for best show of the year when the time … Read the whole story
COMMENTARY"Welcome to the end of democracy," right-wing conspiracy promoter Jack Posobiec said during a CPAC-related event, adding: "We didn't overthrow it completely. We didn't … Read the whole story
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In these trying times of revenue scarcity for digital media there is a growing fear that this might be the end for such entities … Read the whole story
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There's a terrifying genre of post going around LinkedIn: "Here's how I went from 0 to 7 million followers in 30 days and you … Read the whole story
Sur La Table director Chadwick Radaz says the marketing team spent less time manually merchandising search results through tools powered by AI because the … Read the whole story
OOH advertising can drive behavior changes with relatable creative and brand storytelling. Read the whole story
COMMENTARYEmory University Professor of law Matthew Sag and New Street Research analysts discuss the impact of IP law on how platforms train models, IP … Read the whole story
Meta is testing a machine learning-based feature that recommends the best collaborations, and will expand Instagram's Creator Marketplace tool to eight new markets, including … Read the whole story
Apple is testing a new generative AI tool that will enable employees to offer faster technical support. Read the whole story
GameStop users can proceed with claims that the company violated the federal video privacy law by allegedly disclosing information about their video game purchases … Read the whole story
Warner Bros. Discovery's Q4 financial results, including lower ad revenue, drove its stock down nearly 13% in early morning Friday trading to $8.28. Read the whole story
COMMENTARYGoogle Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them … Read the whole story
And that's just the U.S. where Stagwell's Harris Poll, surveyed over 1,200 workers and business leaders on behalf of consultant Grammarly. Read the whole story
COMMENTARYFAST channels have mostly inexpensive, low-cost content. But analysts believe that while there is decent usage for FAST channels, it is mostly at a … Read the whole story
COMMENTARYWe will see whether any streaming platform offense can get the best of a defensive marketplace. Read the whole story
