by Wayne Friedman
Infillion will purchase ad inventory across the company's three main platforms Redbox, Crackle, and Chicken Soup for The Soul. Infillion enables viewers to see … Read the whole story
by Wendy Davis
Lawmakers have introduced legislation to prohibit data brokers from transferring "sensitive" information -- including data about web users' activity across sites and services -- … Read the whole story
by Laurie Sullivan
Google explains another bundle of product changes ahead of Thursday's deadline for compliance with the European Union's Digital Markets Act. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Brands must beware of either/or. That's a combative approach in a marketplace of Both-ism. But picking sides is what we've seen happen in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
AMC had the temerity to release a new 30-second version of Nicole Kidman's beloved "We Make Movies Better" spot. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At an AI event, Sergey Brin said Google "messed up on the image generation" with its Gemini AI launch and platform features - largely … Read the whole story
by Joe Mandese
Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard. Read the whole story
by Laurie Sullivan
Microsoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despite acknowledging the limitations such as those identified by the IAB Tech Lab … Read the whole story
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by Ray Schultz
But open web traffic jumped by 30%, and even higher for large publishers,Taboola reports. Read the whole story
by Richard Whitman, Columnist
WeAre8 offers video advertising on an opt-in basis and pays viewers a small fee for each ad they watch. Assembly has already placed campaigns … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
MIT study states that consumer belief in false news depends on actions by purveyors. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If it's cheaper to stay in L.A. and use AI to create a location, rather than physically move to a "stand-in" location, Canadian film … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets and record media … Read the whole story
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by Wendy Davis
A federal appeals court on Tuesday rejected Android users' attempt to revive claims that the company wrongly collected information about their app usage. Read the whole story
by Laurie Sullivan
Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement its targeting cookie alternative Privacy Sandbox, the industry is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted … Read the whole story