Dubbed the "Emerging Tech Assessment," the solution models how media currently performs for clients and how to mitigate risks based on technological changes. Read the whole story

Anyone who tuned into the State of the Union address last night expecting to see Joe Biden run out of gas had to be … Read the whole story

The assignment, which covers the U.S. and Canada, includes media services supporting both retain and direct-to-consumer marketing of SharkNinja's brands. Read the whole story

Disney says it has sold out ad inventory with an average price tag of $1.8 million to $2.3 million for a 30-second commercial, according … Read the whole story

Lawmakers on the House Energy and Commerce Committee voted 50-0 in favor of a bill that would ban TikTok unless divested by the China-based … Read the whole story

Whirpool makes over dating profiles of bachelors, subbing in pictures of them handling household chores, in this entertaining spot. Read the whole story

This week's edition continues a special monthly series in which I review TV shows labeled the Good, the Too Bad, and the Ugly. Every … Read the whole story

Temu's parent company PDD Holdings reportedly spent nearly $2 billion on advertising last year at Meta and has become one of Google's top five … Read the whole story

As part of an experiential campaign to show off its smallest coffee maker, the Vertuo Pop, Nespresso, and its agency Nmble, created a pop-up … Read the whole story

Google on Thursday announced Meridian, the company's first open-source Marketing Mix Model. It is available now to select marketers and data scientists. Read the whole story

The digital work, appearing worldwide, mark the brand's new visual identity. Read the whole story

Daylight savings time doesn't have many fans, but few realize it can be fatal. Read the whole story

The Vivendi subsidiary had organic growth of 4.7% in the 4th quarter. It did not provide specific growth guidance for 2024. Read the whole story

National TV revenue measurement business will be impacted by linear ad-spending pressure for TV networks. Read the whole story

Microsoft will offer the option to buy ads through Microsoft Performance Max in Q2 2024, bringing together all its ad services into one platform … Read the whole story

A former Google employee and software engineer secretly working for two Chinese companies has been arrested for allegedly stealing AI technology from the search … Read the whole story