Among OOH formats, live events, cinema, and street furniture experienced the highest growth. Read the whole story
Publicis Media has created a dedicated unit called OneVibe to service the account. Spotify will continue placing social performance buys through its in-house performance … Read the whole story
"[It] represented a microcosm of the U.S. national linear TV landscape," observed Guideline's Nicole McCurnin, noting that live sports and NFL coverage in particular … Read the whole story
COMMENTARYWarner Bros. Discovery's TruTv will now regularly program nightly sports programming, including NBA, Major League Baseball, and NHL games. Read the whole story
COMMENTARYFrom President Biden on Thursday night to Al Pacino at the Oscars on Sunday, America's oldsters have had quite a couple of days. Read the whole story
Netflix won for the live action short film category with "The Wonderful Story of Henry Sugar," an adaptation of a Roald Dahl story. Read the whole story
Voters are more than twice as likely to be receptive to political advertising in media they use most, but repetitive political ads can create … Read the whole story
COMMENTARYThere are problems with this film -- seemingly set to sweep the Oscars -- being hailed as a masterpiece. Read the whole story
Adjusting to the loss of ad-targeting signals, app developers and publishers are seeking alternative methods to reach billions of users and deliver improved branding … Read the whole story
- COMMENTARY
For one, will third-party cookies vanish overnight? No. The death of third-party cookies seems to be a slow one. Read the whole story
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Can the bulk of the CEO's work be automated? Reader, it cannot. AI can help you manage information, process, data. It does not help … Read the whole story
The service would enable Elon Musk to integrate ad options for brands that tie search and other data and reads from the X social … Read the whole story
The new law requires companies to allow consumers to reject online behavioral advertising. Read the whole story
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transitioned from allowing video platforms to play through the long-established Adobe Flash to … Read the whole story
Publications owned by out-of-state conglomerates would not qualify. Read the whole story
