by Joe Mandese
"We've had to rapidly think differently about how we can optimize our media and really deliver ROI." Read the whole story
by Wayne Friedman
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gains with overall ad-revenue volume of similar percentage hikes. Read the whole story
by Joe Mandese
The Sandy Hook, CT-based media shop has been named the planning, buying and analytics agency for big and tall men's apparel retailer Destination XL … Read the whole story
by Steve McClellan
The agency trade organization said there are a "multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions … Read the whole story
by Wendy Davis
The House of Representatives on Wednesday passed a bill that would prohibit app stores and websites from distributing TikTok unless its parent company, China-based … Read the whole story
by Laurie Sullivan
This week, TikTok released a feature that allows creators to track trending search terms on the platform, as well as data from an Oxford … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The title of "Apples Never Fall" comes from an old saying sometimes attributed to Ralph Waldo Emerson, an "apple never falls far from the … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
While many reviewers loved the dazzling visual experience of the FX series, they also slammed it for anachronisms and inaccuracies, both large and small. Read the whole story
by Robert Williams
As media companies expand e-commerce features, they must be mindful of features that can be seen as a nuisance. Read the whole story
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by Colin Kirkland
the new AI-powered ad tools aim to provide more information and personalization so users will feel more assured when thinking about purchasing after seeing … Read the whole story
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by Wendy Davis
A federal appellate court has rejected Meta's request to halt an FTC administrative hearing that could result in an order prohibiting the company from … Read the whole story
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by Laurie Sullivan
In a first to regulate AI, European Union lawmakers on Wednesday gave final approval and put the ruling on track to take effect later … Read the whole story
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by Wendy Davis
A federal appeals court on Wednesday refused to reinstate lawsuits alleging that Google and Apple violated state privacy laws in New York and Minnesota … Read the whole story
by Laurie Sullivan
TV ad buys for global advertisers operating in many markets can become much more efficient if they are centralized. Today that is done locally. Read the whole story
by Steve McClellan
The firm will relocate to the Havas Village in London and become part of the Havas Play Network, which rolled out globally last year. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The image of two women in a room talking is not real. OpenAI CTO Mira Murati explains the rollout plans for the text-to-video AI … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adalytics believes hundreds of major advertisers - many affiliated with the ANA trade association - have unknowingly placed ads on Made For Advertising sites. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Corporations need to establish curiosity at a cultural rather than at a departmental level. Read the whole story
by Colin Kirkland
The former CNN anchor said in a statement that Elon Musk canceled the show hours after Lemon interviewed Musk for the first episode. Read the whole story
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by Ray Schultz
Taboola will provide 'factual' product reviews to AP Buyline, the companies say. Read the whole story