OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, where the company is expected to introduce … Read the whole story

Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of … Read the whole story

Fossil Group media expenditures last year were an estimated $40 million, according to agency research firm COMvergence. Read the whole story

Based in New York, Cortizo-Burgess will report to global CEO Rick Acampora and serve on the agency's global leadership team. Read the whole story

The firm has been working with Interpublic's UM, which won the account in 2018. Last year, the company spent an estimated $320 million on … Read the whole story

Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from the altered IDs replicated cookie IDs recently … Read the whole story

How many TV shows should there be under the umbrella of a brand-name title before the brand-name qualifies as a "universe?" Read the whole story

Latest iPad Pro commercial seems to forecast a dystopian future, crushing objects that represent civilization and art. Read the whole story

Shares plummeted more than 20% in trading Thursday after Roblox cut its bookings forecast, signaling a downturn in in-game spending and uncertain economic outlook … Read the whole story

An expected soft TV upfront ad market might look better with stronger sales emphasis by legacy TV media-owned networks that own premium sports content. … Read the whole story

The report, which spans 31 countries, shows that use of generative-AI technology has almost doubled over the past six months, with 75% of global … Read the whole story

As sales decline, the company is touting the tech prowess of its shopping tools. Read the whole story

Mediahub has expanded its relationship with Bicester Collection to include the full European media remit.  Initially the IPG media agency handled business analytics for … Read the whole story

As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall … Read the whole story

The growth rate of 5% in 2023 was the lowest in data going back seven years. Read the whole story

The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. Read the whole story

Advertising revenue grew by only 5% in 2023, IAB reports. Read the whole story

Top Reddit search-term data gathered via Pacvue through technology from clickstream data provider Datos shows the most popular search queries on the platform ranked … Read the whole story

Ad industry groups said the law includes "the most onerous and restrictive approach to data privacy in the United States to date." Read the whole story

Netflix, in a surprise negotiation, may be looking to upset the NFL TV and video business dynamic by securing two high-profile exclusive live Christmas … Read the whole story