The WPP unit described the new role as part of GroupM's "ongoing business transformation." Read the whole story

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also … Read the whole story

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing. Read the whole story

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking … Read the whole story

Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. Read the whole story

The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data and technology strength. Read the whole story

The company said the soft beginning to the year was expected due "headwinds" from client losses and a lackluster performance at its customer transformation … Read the whole story

The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media … Read the whole story

At its upfront event, Netflix announced it will start up its own ad-tech platform as well as new partnerships with demand-side and supply-side platforms … Read the whole story

Streaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. Read the whole story

Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. Read the whole story

Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most recently as a product leader for Google's … Read the whole story

CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices. Read the whole story

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, … Read the whole story

The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent … Read the whole story

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap's Conversions API and gain insights on the performance of their … Read the whole story

NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for its ad-sales effort and could generate $185 … Read the whole story

As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the … Read the whole story

Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for … Read the whole story

After a decade, Meta is shutting down Workplace, an enterprise communications app that aimed to help connect employees working in different organizations. Workplace, formerly … Read the whole story

Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to … Read the whole story

What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? Read the whole story

Two debates with the former president known for his wild, free-ranging style and the tough-minded but not shy incumbent President will take place in … Read the whole story

"Back to the Future" legend Christopher Loyd announced a Google AI app contest looking for the most creative apps powered by the Gemini API. Read the whole story

Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and … Read the whole story