The department store is prepping the first marketing campaign from new leadership as the latest strategy gains traction. Read the whole story
The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as … Read the whole story
OpenAI said it worked with industry-leading casting and directing professionals to narrow down more than 400 submissions before selecting 5 voices with specific characteristics. Read the whole story
Dubbed Meridian, Google said it will be an "open source" model that will be able to account for the impact all media channels have … Read the whole story
GT's markets fermented food and beverage brands including the first bottled kombucha to be sold in the U.S. Read the whole story
Extra Space Storage and Google are running a limited U.S. trial in Search Ads for a recommendations-driven ad unit that ties in generative AI. Read the whole story
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising … Read the whole story
LinkedIn has announced it will begin adding labels to in-stream content created by generative AI so its users better understand the posts they are … Read the whole story
Rather than being a deterrent for signups, the documentary is acting as a neon, three-hour ad for the now-surging app. Read the whole story
TikTok today announced its "Change Makers Program," which highlights fifty international creators who create content that aims to make a positive impact. Read the whole story
The ByteDance-owned app plans to disband its global user operations team, which handles user support and user communications. Read the whole story
NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show "Saturday Night Live." Read the whole story
The latest plan to extend the "Jeopardy!" brand beyond the confines of its beloved "mothership" is a new spinoff coming exclusively to Amazon Prime … Read the whole story
A bill that would sunset Section 230 is drawing opposition from groups including the American Library Association, Wikimedia Foundation and the tech trade organization … Read the whole story
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament … Read the whole story
Action might be expanded beyond California, it warns. Read the whole story
A federal appellate court on Tuesday declined to throw out lawsuits accusing Apple, Meta and Google of promoting illegal gambling by distributing and profiting … Read the whole story
There is a frame that sets the boundaries for what the majority of society understands to be be acceptable for public discourse. Read the whole story
FreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were … Read the whole story
That is how I would describe Patrick Gottsch, a pioneer in the field of rural TV, who died Saturday at the age of 70. Read the whole story