Combined with AI agent ad sales from Meta and Snap, the pure-play AI ad market will top $9 billion next year, even as other … Read the whole story
The watchdog Check My Ads, which last year made a formal complaint about X to TAG, blasted the group's decision. Read the whole story
While X claims to have the most devoted base of news seekers, it ranked highest in inaccurate reporting, a Pew Research study finds, with … Read the whole story
COMMENTARYAl Bundy, patriarch of a dysfunctional family on "Married ... with Children," was named "The Greatest TV Dad of All Time" in a long-ago … Read the whole story
Instagram, which recently began testing unskippable ads in user feeds for the first time, is now furthering its interest in more disruptive ad formats … Read the whole story
The Lions organization cites the fact that device driven creativity has expanded into almost every channel and discipline as part of the decision for … Read the whole story
Ad groups opposed the bill, which would have allowed consumers to sue over violations. Read the whole story
Expanding retail media capability into TV, Collective TV is intended to help advertisers achieve more effective results in combining retail media and premium video … Read the whole story
The appointment follows the agency's merger with digital transformation company Brainvire. Boff succeeds agency cofounder Rachel Barek. Read the whole story
- COMMENTARY
From Michael Kassan to the new Big Three of the TV screen to Terry Kawaja's parody video, things will be hopping. Read the whole story
National TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through three games, according to EDO Ad EnGage. … Read the whole story
COMMENTARYSony Pictures is buying Texas-based Alamo Drafthouse, the 7th-largest movie theater chain, It's the first time in half a century that a traditional Hollywood … Read the whole story
COMMENTARYNot all brands are comfortable with generative AI technology. Lucidworks made that clear in a global study. Read the whole story
The American Advertising Federation has appointed Jack Bamberger, general manager of agency business for TikTok U.S., as its new board chair. Jacki Kelley, executive … Read the whole story
