The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime," prominent ad organizations are telling Congress. Read the whole story

Alycia Mason, who most recently rose through the ranks at McDonald's, previously had a long media agency career beginning as a media planner at … Read the whole story

Stan, whom readers of MediaPost likely recall from the multi-year run of his "Real MAD" strip here, was a pioneer of a new form … Read the whole story

Those expensive, '80s-era wide-shouldered suits could not be more off-brand for what became Jobs' marketing vision of "radical simplicity." Read the whole story

Google has created new tools based on AI to support full-funnel and cross-channel measurement, and budgeting and planning in Google Analytics 4. Read the whole story

Apple rejected an AI partnership deal with Meta due to privacy concerns, intensifying the ongoing rivalry between both companies, according to Bloomberg. Read the whole story

Three months after rolling out the beta to users in the U.S., Canada and Japan, Meta has invited Threads users in over 100 countries … Read the whole story

The best thing about marketing is also the biggest challenge facing marketers: the next big thing. There is a constant search in marketing for … Read the whole story

Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say … Read the whole story

Two new series imported from the U.K. take up the theme of ordinary people endowed with superpowers. Read the whole story

Meta Platforms and Google would be the biggest beneficiaries of a potential ban of the Chinese-owned social video app. Read the whole story

The approval comes just two months after the Biden administration controversially delayed making a decision about banning menthol cigarette sales. Read the whole story

With pressing questions about how to separate truths from lies and everything in between, CNN has a monumental task in attempting to hold all … Read the whole story

July is disability month in the U.S., so Yelp introduced eight attributes that businesses can add to their page to help people with disabilities … Read the whole story

Twenty percent of CTV households' exposure to political ad campaigns' messaging got 81% of "targeted impressions" -- with an average frequency of 77 times … Read the whole story

Current CMO Lisa Roath is moving to chief merchandising officer of food, essentials and beauty, effective early next year. Read the whole story