May's 1.9% increase in the U.S. ad market is the lowest rate of growth in the 14-month post-recession market expansion, and compares with only … Read the whole story

Interpublic said the move "fully aligns the teams responsible for engineering behind" its "integrated marketing engine" into a single operating system connecting data, media, … Read the whole story

The noise coming from the partisan TV news media in advance of the Biden-Trump debate is like the amped-up hype before a prizefight. Read the whole story

Private equity firm KKR bought a roughly 30% stake in FGS Global last year at a price that put a value on the company … Read the whole story

American Express' "Instant Access" spots focus on chef/owners of several Chicago restaurants, two of which were featured in some form on "The Bear." Read the whole story

Despite facing a potential ban in the U.S., TikTok remains dedicated to American small-business expansion and their ability to push product sales on the … Read the whole story

The California Privacy Protection Agency argues that a federal privacy law shouldn't override state laws. Read the whole story

The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersive music hub in Roblox, building on a digital trend highlighted by major … Read the whole story

Self-regulation seems to be a massive and highly complex endeavor. But one Gartner analyst believes the ad industry can accomplish the task for generative … Read the whole story

July is disability month in the U.S., so Yelp introduced eight attributes that businesses can add to their page to help people with disabilities … Read the whole story

Consumers are splurging on cosmetics, boosting online spend in this category by $16.3 billion this year -- up 8.8% vs. a year ago. Adobe … Read the whole story

Wieser estimates 13.2% of all TV/video viewing - gross ratings points - came from total ad-related networks and streaming viewing, slightly down from 13.3% … Read the whole story

The Supreme Court on Wednesday struck down an injunction that could have prevented Biden administration officials from discussing controversial subjects with personnel at social … Read the whole story

The Havas Media study also found that consumers believe a top responsibility of advertisers is to maintain ethical and transparent practices in their use … Read the whole story

In addition to grants to individual teachers and staff the agency is also formulating plans to enhance the curriculum, make physical improvements to the … Read the whole story

OpenAI has inked a multiyear data deal and strategic partnership with 'Time' to bring its journalism to its products including ChatGPT. Read the whole story