The surprise move came after days of criticism by a broad array of groups -- ranging from ad industry organizations that said the measure … Read the whole story
COMMENTARYOn the bright side, Joe Biden disproved the right-wing conspiracy theory rumor mill that he would be hopped up on drugs. Read the whole story
"Bye Bye GroupM," Bharad Ramesh said in a post on his LinkedIn profile several weeks ago, adding, "Next steps - engaging with 100+ individuals … Read the whole story
COMMENTARY"I don't understand why people go swimming in the middle of a city. It's disgusting," says the narrator, looking sour as swimmers splash him. Read the whole story
The total U.S. TV ad marketplace will inch up less than 1% to around $70 billion through 2027 -- $46 billion for traditional TV … Read the whole story
The offer reportedly came from a Russian agency executive who previously served at a long-time joint venture partner of the holding company in Russia. … Read the whole story
Founded a decade ago in Tokyo, Dentsu is opening Lab offices in five new markets this year with further expansion planned to 2025. Read the whole story
Self-regulation seems to be a massive and highly complex endeavor. But one Gartner analyst believes the ad industry can accomplish the task for generative … Read the whole story
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Four words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing. Read the whole story
TikTok has extended a partnership with Oracle and the "Project Texas Plan," designed to wall off TikTok's U.S. users' data from the Chinese government. … Read the whole story
OpenAI has inked a multiyear data deal and strategic partnership with 'Time' to bring its journalism to its products including ChatGPT. Read the whole story
The law "deliberately singles out a particular medium of expression for a blanket prohibition," the Electronic Frontier Foundation and other groups say in a … Read the whole story
TikTok is challenging Amazon Prime Day with its own sales event, which will feature savings on thousands of products from brands and retailers. TikTok … Read the whole story
COMMENTARYA town hall meeting with staff told of the need to sell assets to strengthen Paramount's balance sheet due to recent "unacceptable" profit declines. Read the whole story
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Aligning an ad's emotion to the content's emotion, brands can improve viewer memorability and campaign engagement. Read the whole story
COMMENTARYDish is packaging its standard linear TV cable/broadcast package with a free subscription to Netflix's basic ad-supported option -- with a 2-year contract. Read the whole story
