by Joe Mandese
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, as well as Orion "opted-in partners." Read the whole story
by Joe Mandese
"The company will provide a further update at or before its forthcoming half year results announcement," an Ascential plc statement to shareholders reads. Read the whole story
by Joe Mandese
OMD USA CEO Chrissie Hanson replaces Bharad Ramesh, who recently departed GroupM. Read the whole story
by Laurie Sullivan
The IAB Tech Lab's Privacy Sandbox Task Force issued its final report of the Fit Gap Analysis, and its conclusions were no more reassuring … Read the whole story
by Colin Kirkland
The test of Meta's "AI Studio" platform will enable Instagram influencers to create AI versions of themselves - or "AI agents" - to communicate … Read the whole story
by Wendy Davis
A federal appellate court has rejected Amazon users' request for a new hearing over claims that the company wrongly targets ads to consumers based … Read the whole story
by Richard Whitman, Columnist
He didn't look great and he stumbled a ridiculous number of times throughout Thursday's debate. And that voice. Read the whole story
by Wayne Friedman
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers - down 30% vs. the first Presidential debate in 2020, which earned 73.1 … Read the whole story
by Wayne Friedman
National TV ad revenue for the first Presidential Debate totaled $3.7 million among 10 broadcast and cable networks, according to EDO Ad EnGage. There … Read the whole story
by Colin Kirkland
The "Creator Economy Conference" will include high-profile social media personalities and industry professionals who will talk with senior White House officials about data privacy, … Read the whole story
by Laurie Sullivan
Temu has made inroads into the U.S. in less than two years, but some believe it is a bigger threat to U.S. consumers than … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Supreme Court on Friday issued an opinion that poses a threat to a broad array of federal regulations, including the Federal Communications Commission's … Read the whole story
COMMENTARY
by Julie Spear, Op-Ed Contributor
Brands and marketers should Use Amazon Marketing Cloud to refine their audience, grow organic reach before Prime Day, and promote Subscribe & Save. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Users need to rephrase searches to find the information they seek, and marketers need to focus on clarity in content and communicate relationships between … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube is now much more than a user-generated content site. It now has premium, professional content markets, including Hollywood Studios, figuring out how to … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Are people ready to buy what you're selling? Are they interested? Excited? Do they have the money? Is there a use case? Read the whole story