by Steve McClellan
The Lego Group spends an estimated $450 million annually on measured media, according to agency research firm COMvergence. Read the whole story
COMMENTARY
by Joe Mandese
For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming scatter revenue is expected to decline to $10.14 billion from $10.64 billion. The big winner is expected to be streaming inventory sold in … Read the whole story
by Colin Kirkland
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purchase a physical hoodie highlighting the brand's cruelty-free products.e.l.f. Beauty will become the … Read the whole story
by Richard Whitman, Columnist
The group is having none of this who-can-we-replace-Biden-with talk in Democratic Party circles and certain mainstream media like the New York Times - which … Read the whole story
by Laurie Sullivan
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
QB Patrick Mahomes, who must avoid beer ads, films a Coors commercial that's then buried in a time capsule. Read the whole story
by Colin Kirkland
The virtual experience in Roblox features virtual rides and a token-based mixed-reality rewards program, furthering Six Flags' recent foray into digital environments. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Buyers and sellers who chase cheap CPMs generated by inflated opportunity-to-see metrics rather than significantly more valuable likelihood-to-see ones will undervalue out-of-home media. Read the whole story
by Joe Mandese
The name change leans into the patented VEIL (video encoded visible light) watermarking technology it acquired in 2021. Read the whole story
by Wayne Friedman
Paramount Global is looking to merge its streaming business with an existing legacy TV/studio-based premium streaming platform, possibly Warner Bros. Discovery's Max streamer service. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
On Monday, Google followed through with its plans to cut off marketers from Universal Analytics data as it made the transition to Google Analytics … Read the whole story
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by Wendy Davis
A federal judge on Monday blocked a Mississippi law that would have required "digital services" providers to verify all users' ages, and prohibited minors … Read the whole story
by Wendy Davis
The Supreme Court on Monday declined to definitively rule on First Amendment challenges to sweeping Florida and Texas laws that restrict social media companies' … Read the whole story