by Wayne Friedman
A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to … Read the whole story
by Laurie Sullivan
Firestone Walker Brewing has been working to gain the rights to use Woody Guthrie's iconic "This Land is Your Land" for a branding and … Read the whole story

COMMENTARY
by Joe Mandese
In less than a week, The New York Times has gone from editorializing that Joe Biden should leave the race to a series of … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A 75-year-old lawyer played by Kathy Bates discovers that two younger colleagues know nothing about live TV with commercial breaks. Read the whole story

COMMENTARY
by Joe Mandese
It was bound to happen, but this week I finally got my first pitch for a story about "multi-retailer attribution" model. Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
Blueland, an eco-conscious home products brand, has partnered with drag queen and environmental activist Pattie Gonia for the "Pointless Plastics" campaign. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Today, AI in marketing feels overwhelming. It reaches us as an unguided missile. So here are some guidelines to consider. Read the whole story
by Colin Kirkland
In line with Telegram's new premium business features, the messaging app is expanding "Stars," its in-app digital currency, to premium users for paid content. Read the whole story
by Wendy Davis
More than two dozen attorneys general are urging a federal appeals court to rule that the e-commerce platform Shopify can be sued in California … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I'm a media person at heart, but I have to call out the need to be more than the numbers. You have to be … Read the whole story
COMMENTARY
by Louis Keating, Op-Ed Contributor
Geographical targeting acts as a relevance engine by creating cohorts for targeting in a privacy-compliant way. Individuals in these cohorts share interests, locations and … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Pledges to reduce carbon emissions are contradictory to plans to invest in AI products in all aspects of business from media buying to ad … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is estimated to have given the "green light" in Q1 to 225 new global TV original new series, vs. Amazon Prime Video at … Read the whole story
by Wendy Davis
"Because Meta approved and maintained advertisements that unauthorizedly used and exploited plaintiff's name, photograph, and likeness, plaintiff is now wrongly associated with the CBD … Read the whole story
by Richard Whitman, Columnist
TCS has 20 offices and nearly 50,000 employees in the U.S. and Canada. In June it opened an innovation lab in Cincinnati, which it … Read the whole story
by Laurie Sullivan
Alphabet shows how its machine learning, AI, camera and self-driving car technologies can cross ad boundaries despite not always being profitable for its multibillion-dollar … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Netflix needs to monetize more money from existing subscribers as its potential for new U.S. subscribers has matured. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could … Read the whole story