by Steve McClellan
GroupM expects to benefit through access to a trove of data owned by the grocery giant that will help develop insights and hone strategic … Read the whole story
by Joe Mandese
Havas originally introduced MRPs - or "meaningful rating points" - five years ago, as part of a broader "meaningful media engagement" effort utilizing a … Read the whole story
by Joe Mandese
Far from being a win for HyphaMetrics, Nielsen execs assert the dismissal of a Nielsen patent infringement suit was actually a win for Nielsen. Read the whole story
by Joe Mandese
Ram Singh, who reports to Night Market President Randy Browning, will oversee the agency's Neon AI optimization platform in addition to overall analytics. Read the whole story
by Wayne Friedman
National Amusements will get $2.4 billion in cash, and non-voting shareholders will receive $4.5 billion in stock. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Index Exchange product team members outlined the reasons they believe Google's Privacy Sandbox in its current form poses "major risks to publishers and the … Read the whole story
by Laurie Sullivan
Channel Factory and Ad Fontes Media created a partnership to ensure advertisers have greater access to brand-safe and suitable political and news content that … Read the whole story

COMMENTARY
by Ed DeNicola, Op-Ed Contributor
It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive … Read the whole story
by Wayne Friedman
All three major 24-hour cable TV news networks saw strong viewership gains during the week of the Presidential debate. CNN viewership surged more than … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Some Tour de France teams are participating in fewer "breakaways." Is this an issue for those teams' TV-hungry sponsors? Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
The biggest thing yet in competitive eating: On Sept. 2, Chestnut will take on former Nathan's winner Takeru Kobayashi in a live Netflix special. Read the whole story
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by Wendy Davis
Siding with Meta Platforms, a federal judge has dismissed a lawsuit alleging that the company's analytics software, the Meta Pixel, wrongly collected information from … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Apparently not satisfied with human hijinks on our reality-competition shows, Peacock introduces a reality-competition show starring bears. Read the whole story
by Colin Kirkland
Epic Games called the tech giant's rejection "arbitrary, obstructive, and in violation of the DMA [Digital Markets Act]," furthering years-long complications between both companies … Read the whole story
by Steve McClellan
Under the arrangement, Havas Play's clients will have access to Catalyst's exclusive sponsorship opportunities, spanning the Premier league and other major global soccer leagues, … Read the whole story
by Wayne Friedman
The movie owned the holiday TV airwaves with $5.4 million in TV ad spend from 2,190 airings in the last seven days, per EDO … Read the whole story