It isn't clear how Omnicom's new ArtBotAI differs from other generative AI art creation tools, but if you look at its recently published sizzle … Read the whole story

That's based on a new miles-driven-by-car metric the agency is using to illustrate the power of carbon-reduction ad tech it used in a campaign … Read the whole story

For the first time in U.S. history, the FTC has banned a digital platform from serving users under the age of 18. The FTC … Read the whole story

In the new role, Akhil Parekh will be responsible for expanding Nielsen's products and enhancements throughout the "advertising ecosystem." Read the whole story

Ad mimics the first text exchange that a real couple on Tinder named Samantha and John actually had. Read the whole story

The lesson of New Coke is that there often comes a time when we must let go. It's true in everything, from business to … Read the whole story

One key point from the presentation is that the new company would look to "restructure and elevate linear brands: MTV, Comedy Central, and Nickelodeon." Read the whole story

Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV ad recommendations. How … Read the whole story

A sudden awareness that summer shark season is upon us leads indirectly to the subject of Syfy channel, which was once a major player … Read the whole story

The leadership transition will take place over the next four months and become effective in November. Read the whole story

"Women rule," according to a rundown provided by Omnicom marketing agency TMA, which includes stars like Simone Biles and Katie Ladecky among others and … Read the whole story

The campaign "It Starts on TikTok" features standout UK athletes and highlights the app's behind-the-scenes connection to the global sporting event. Read the whole story

Etsy launched an ad campaign Tuesday, along with changes to its policies that reflect a growing need for a blend of technology and human … Read the whole story

Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day … Read the whole story

A huge chunk of streaming subscribers are "re-subscribers," at 42% -- younger viewers who are 18-44 years old and more likely to be in … Read the whole story

Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobile marketing tech company to serve as co-CEOs and oversee a new team … Read the whole story