June's expansion was driven primarily from smaller ad categories, as the top 10 only increased their spending 1.3% vs. 9.4% for all other categories. Read the whole story

On Wednesday, as expected, the NBA finalized deals with Walt Disney, NBCU and Amazon Prime Video - 11-year agreements totaling $77 billion. Read the whole story

Brands increased product placement spending 12.3% globally on TV, film, video games and music video in 2023, according to just-released estimates from PQ Media's … Read the whole story

Advertisers tapping into retail media networks are struggling with performance, data and metrics - mainly because methods are inconsistent, making comparisons across RMNs and … Read the whole story

Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating … Read the whole story

Colin Kaepernick is launching Lumi, a startup that will guide creators through the process of publishing original stories in the form of comic books, … Read the whole story

The rebranded Spotify Ads Manager has been redesigned to simplify the navigation process for advertisers, as well as advanced audience-targeting capabilities. Read the whole story

The multi-talented singer/songwriter hyphenate has emerged with yet another creative role: advertising copywriter and co-director. Read the whole story

One major change is a new guideline that looks to amass viewing over a four-week period rather than a single telecast or a small … Read the whole story

"Companies should not act or claim as if hashing personal information renders it anonymized," the FTC said Wednesday. Read the whole story

A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds. Read the whole story

The COVID-19 pandemic killed 1.19 million Americans. Is it really time now for a comedy series inspired by it? Read the whole story

Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model. Read the whole story

YouTube has seen continued quarterly improvements in ad revenues since Q1 2023 - and its Q2 '24 results look good. But Wall Street was … Read the whole story

The 2024 Olympics kick off Friday in Paris as more than 10,000 athletes compete in 320 events across a 19-day period. Read the whole story

Microsoft has made important changes as it transitions to AI-supported search by combining the power of large and small language models with Bing's search … Read the whole story