by Joe Mandese
Like a similar dismissal of a patent infringement suit against HyphaMetrics, Nielsen execs say the dismissal of its suit against TVision shows it can … Read the whole story
by Wayne Friedman
"Deadpool & Wolverine" also now ranks as the eighth-highest domestic opening for a theatrical movie of all time, and the fifth-highest superhero film of … Read the whole story
by Laurie Sullivan
Lead Generation Ads on Reddit moved into public beta this week. The ad format integrates with the AI automation platform Zapier to collect "high-quality … Read the whole story
by Richard Whitman, Columnist
The ad positions her as just the warrior we need to lead the country into the future. In the ad, Trump gets smacked around … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As a member of an influencer-proof generation, I have never studied the world of social media-based influencers. Read the whole story
by Danielle Oster
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first … Read the whole story
by Steve McClellan
WPP was awarded the business after a competitive review and has created a dedicated cross-agency solution led by VML's Amazon Center of Excellence in … Read the whole story
by Joe Mandese
The application augments France's Liberty icon's Phrygian cap into a hijab to draw attention to the Paris Games' ban on the garment. Read the whole story
by Wendy Davis
If approved, the deal will resolve a class-action lawsuit stemming from LinkedIn's 2020 disclosure that it "may have overreported" ad impressions and video views … Read the whole story
by Laurie Sullivan
Apple reportedly will begin rolling out the product in software updates by October, arriving several weeks after the launch of iOS 18, iPadOS 18 … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Hospital shows history of breaking -- from Bronx hallway to Olympics sport -- in a lively, inspirational spot that takes a sudden, awkward turn … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests. Read the whole story
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by Wendy Davis
The search advertiser - California Crane School - will ask a federal appellate court to reinstate a lawsuit alleging that Google conspired with Apple … Read the whole story