Taking aim at online fakery, the Federal Trade Commission on Wednesday banned businesses from purchasing phony reviews, suppressing bad critiques and offering incentives in … Read the whole story
She succeeds Noah Vardon, who earlier this year moved to Chief Strategy Officer of North America. Read the whole story
The ads target seven critical states in the next three weeks. Read the whole story
White House officials met with content creators Wednesday to discuss issues in the creator economy including privacy, fair pay, AI, mental health and the … Read the whole story
xAI has launched two new chatbot models that include an in-app image generator for premium users. Unlike other companies developing large language models like … Read the whole story
Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of … Read the whole story
COMMENTARYShoppers yearn for Primark merch in a spot set late at night, in an empty, very dark parking lot. Read the whole story
Many business decision-makers feel most advertising and marketing messages lack the relatability, unique perspective and strong storytelling required for success, a study by Magna … Read the whole story
COMMENTARYIt was the moment the world was waiting for: ABC's announcement on Tuesday of the 24 golden guys who will vie this fall for … Read the whole story
TV marketing spend/media value was down by 25% from May 1-August 1 to $117 million vs. $157 million a year ago, according to EDO … Read the whole story
COMMENTARY"We urge people to make decisions on business data and facts," X CEO Linda Yaccarino said. Read the whole story
The IAB recently revised its Multi-State Privacy Agreement by broadening coverage to a total of 19 states. Read the whole story
Lotame Curation will give advertisers a way to build audience segments based on emerging technology even as media buyers struggle with addressability, reduced visibility … Read the whole story
