by Joe Mandese
The U.S. ad market got its third quarter off on a very high note, posting a nearly 14% year-over-year expansion in July. That compares … Read the whole story
by Steve McClellan
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. The selection follows a review that began earlier this year. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts … Read the whole story
by Wayne Friedman
The four-day event earned 21.8 million average viewers, compared to the RNC event, which had 19.1 million. Read the whole story
COMMENTARY
by Sober Strategist, Op-Ed Contributor
As a recovering alcoholic, I understand the role feelings play in shaping our decisions in what I call the "emotion economy." It's a form … Read the whole story
by Laurie Sullivan
Engineers at Reckitt, a multinational consumer goods company, are working on an automated process to translate media plans directly into known file formats to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A few weeks ago, the PBS cooking competition show, "The Great American Recipe," crowned its third champion. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
While a growing contingent, the number of diverse-owned media platforms is limited, making it difficult for buyers to fully achieve their diversity spending goals. … Read the whole story
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by Wendy Davis
For the second time this year, U.S. District Court Judge Amit Mehta has ordered a state attorney general to halt an investigation of Media … Read the whole story
by Wayne Friedman
Guggenheim estimates gains from new expanded DSP selling platform deals will see Roku's video ad revenue rise 17% to $2.1 billion for the year … Read the whole story
by Les Luchter
Study: Swiping through online videos only makes viewers more bored, Does brand perception change when an ad is served during those moments? Read the whole story
COMMENTARY
by Adrian Si
Our sense of smell is deeply intertwined with memory, crucial for brand recognition and influencing purchasing decisions. Read the whole story
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by Wendy Davis
An appellate court has revived the Washington, D.C. attorney general's charges that Amazon's restrictions on its marketplace vendors stifled competition and resulted in higher … Read the whole story
by Ray Schultz
YouTube has taken over the top slot and Spotify is second. Read the whole story