The agency had net new business estimated at $3.3 billion. That figure includes successfully defended business in new pitches and included its retention of … Read the whole story
The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 agencies and 332 fossil fuel … Read the whole story
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned its own identity to "PMG," signifying the integration of the two companies. The … Read the whole story
Under the new alignment, HD will be responsible for integrating all media activities to support Lixil Americas' key consumer brands: American Standard, Grohe and … Read the whole story
Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in November 2023. Read the whole story
Perplexity, which has been planning an ad model tied to its AI-powered search engine, reportedly is in talks with brands such as Nike and … Read the whole story
COMMENTARYOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad sellers across web, mobile and CTV, Google's ranking rose from 8 in Q1 … Read the whole story
California Governor Gavin Newsom has vetoed a bill that would have required Google, Apple, Microsoft and other browser developers to offer a tool enabling … Read the whole story
COMMENTARYThe campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platform to eligible creators in new regions, including the U.S. - offering their … Read the whole story
COMMENTARYTwo things are unusual about "Murder in a Small Town," the new detective series coming to Fox on Tuesday. Read the whole story
"Lawsuits like this one pose a severe threat to press freedom," Media Matters argues in a petition seeking permission for a fast appeal. Read the whole story
COMMENTARYExperts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may … Read the whole story
COMMENTARYMost of my review editions analyze three TV series under the banner of "The Good, The Too Bad, And The Ugly." In this week's … Read the whole story
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Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in … Read the whole story
X has agreed to block the accounts in question, naming a new official representative in the country in addition to paying fines. The decision … Read the whole story
