by Steve McClellan
The agency had net new business estimated at $3.3 billion. That figure includes successfully defended business in new pitches and included its retention of … Read the whole story
by Steve McClellan
The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 agencies and 332 fossil fuel … Read the whole story
by Joe Mandese
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned its own identity to "PMG," signifying the integration of the two companies. The … Read the whole story
by Steve McClellan
Under the new alignment, HD will be responsible for integrating all media activities to support Lixil Americas' key consumer brands: American Standard, Grohe and … Read the whole story
by Wayne Friedman
Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in November 2023. Read the whole story
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by Laurie Sullivan
Perplexity, which has been planning an ad model tied to its AI-powered search engine, reportedly is in talks with brands such as Nike and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad sellers across web, mobile and CTV, Google's ranking rose from 8 in Q1 … Read the whole story
by Wendy Davis
California Governor Gavin Newsom has vetoed a bill that would have required Google, Apple, Microsoft and other browser developers to offer a tool enabling … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story
by Colin Kirkland
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platform to eligible creators in new regions, including the U.S. - offering their … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Two things are unusual about "Murder in a Small Town," the new detective series coming to Fox on Tuesday. Read the whole story
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by Wendy Davis
"Lawsuits like this one pose a severe threat to press freedom," Media Matters argues in a petition seeking permission for a fast appeal. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Experts say TikTok could use several loopholes, but losing the appeal would mean removal of the app from online stores or fines. Influencers may … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Most of my review editions analyze three TV series under the banner of "The Good, The Too Bad, And The Ugly." In this week's … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in … Read the whole story
by Colin Kirkland
X has agreed to block the accounts in question, naming a new official representative in the country in addition to paying fines. The decision … Read the whole story