The top five networks for viewing were CBS with 9.57 million viewers, followed by Fox News Channel with 7.9 million, ABC at 6.4 million, … Read the whole story
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with "traditional" media declining 5% … Read the whole story
Avoiding efforts to do fact-checking strikes at the heart of what real-time video - and traditional, straightforward journalists/moderators - do best. Their job is … Read the whole story
When Vance said he was "focused on the future," Walz called that a "damning non-answer" to his query about Trump losing in 2020. Read the whole story
Lately, it looks to me like CBS has simply separated itself from the broadcast pack and is operating on its own terms. Read the whole story
Users will see fewer ad annotations and extensions, as Microsoft's technology can more effectively identify relevant, useful content with the new targeted ads, metrics … Read the whole story
Inventors at Microsoft in a U.S. patent describe a "foldable display device," but it looks very much like a mobile phone. Read the whole story
Attention is primarily a media metric that factors in creative, content and context. Read the whole story
Amazon announced five visual search features in its shopping app that allow customers to improve their experience throughout the marketplace. Read the whole story
A partnership with marketing and measurement company InMarket will allow TikTok advertisers to see new stats on how their in-app campaigns are performing offline. Read the whole story
U.S. District Court Judge John Chun in Seattle is allowing the FTC to proceed with claims that Amazon violated antitrust law. Read the whole story
Siding against Meta Platforms, a judge refused to dismiss a securities fraud lawsuit alleging the company made misleading statements about content policies. Read the whole story
A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels … Read the whole story
Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes. Read the whole story
Dylan Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director … Read the whole story
Prior to his hire, Schnebel was SVP, managing director at UM Worldwide. Read the whole story
Vimeo is moving away from consumer video with the appointment of Charlie Ungashick to focus more concretely on the intersection of business video and … Read the whole story
Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to … Read the whole story