The FTC's recent report about online privacy "failed to discuss or acknowledge the vast and varied benefits that existing data practices - including advertising … Read the whole story
The idea for Stagwell's "Future Of News" project, CEO Mark Penn told an Advertising Week crowd, had been germinating since his days at Microsoft … Read the whole story
In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time … Read the whole story
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to want to buy products or … Read the whole story
The decision to launch the practice was partially based on agency research finding that 98% of healthcare professionals globally will be influenced by earned … Read the whole story
This year's One School UK program is being run by ad industry veteran Sherina Florence, who has held senior creative positions at Ogilvy, 72andSunny, … Read the whole story
Rethink is turning reusable water bottles into ad space and paying customers to advertise on them. Read the whole story
COMMENTARY"CBS Mornings" co-anchor Tony Dokoupil did a great job asking questions and author Ta-Nehisi Coates did a masterful job answering them. Read the whole story
Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai's ad platform. Read the whole story
DoubleVerify is introducing pre-screen content controls on Facebook and Instagram, aiming to provide advertisers with another layer of control in regard to where their … Read the whole story
COMMENTARYOver the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%. Read the whole story
X is replacing its Ad Revenue Share program with a payout system dependent on how much Premium subscribers engage with a creator's content. Read the whole story
Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for the past two years. She replaces Sean … Read the whole story
Republicans were more likely than Democrats to say that if their preferred candidate loses, it will be bad for the economy. Read the whole story
Grande Communications either knew or was "willfully blind" to identities of infringing subscribers, yet "made the choice to continue providing services to them anyway," … Read the whole story
The deal gives Primis access to four million videos from over 1,000 creators. Read the whole story
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If you are in the market for a sponsorship plan of any kind, please apply the mantra "buy what you need and use what … Read the whole story
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Over two-thirds have purchased through social media, Adtaxi reports. Read the whole story
