Amazon is launching a generative AI tool to create audio ads that give brands a way to create content across all media types. Read the whole story

Google unveiled the biggest change to its Shopping platform with the introduction of personalized experiences and ad deals powered by GAI that will identify … Read the whole story

PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 … Read the whole story

Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year. Read the whole story

For marketers and media professionals, applying generative AI to their workflows is seen as a key priority. Read the whole story

Broadcast share rose by 8% from August to a 22.6% share from 22.0%. NFL games accounted for 14 of the top 15 broadcast telecasts. Read the whole story

Microsoft is building an "intimate experience" in AI assistants as Microsoft AI CEO and DeepMind co-founder Mustafa Suleyman focuses Microsoft AI's team on the … Read the whole story

In the premiere episode of Reba McEntire's "Happy's Place," two characters feel the need to comment on Reba's race. Read the whole story

Key local TV station groups are benefitting, as swing states are getting the lion's share of what is estimated to be record political ad … Read the whole story

Gene Turner has been appointed President, Global Chief Client Officer and David Campanelli has been upped to President, Global Investment. Read the whole story

After 30 years at Microsoft, Alan Hartman will retire at the end of November. Read the whole story

"Defendants know that all it takes to hook an average user is viewing 260 videos," the complaint alleges. Read the whole story

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party app stores Read the whole story

The agency said the hires are part of its continued push to fully integrate its digital-first brand and performance marketing capabilities. Read the whole story

Previously, she was SVP, brand & innovation at Amp Agency in Boston. Read the whole story