by Laurie Sullivan
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchange demand to regain lost ad revenue from consumers using a new generation … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is completed, providing students with essential … Read the whole story
COMMENTARY
by Joe Mandese
In the battle of the everyman campaign soundbites, watching Tim Walz working under the hood on his 1979 Harvester comes across as a lot … Read the whole story
by Joe Mandese
Joe Benarroch, who previously held senior roles at X Corp., NBCU, Facebook, and IPG Mediabrands, joins the New York Stock Exchange as head of … Read the whole story
by Danielle Oster
As some consumers are falling out of love with dating apps, the categories' top contenders are spending big to try to win them back. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Even though the Mets lost, the weekend in television sports was amazin'! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Live sports programming continues to be a major reason for brands to continue to spend big media dollars. How much will TV advertisers buy … Read the whole story
COMMENTARY
by Joe Mandese
This post begins with a MediaPost writer killing his own column about Donald Trump's McDonald's fry cook campaign event this week. Specifically, it was … Read the whole story
by Colin Kirkland
Looking to establish itself as a "reliable" source for news and information, YouTube will provide live streams from "authoritative news channels" on the home … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In Canada and the U.S., political campaigns are not subject to phone and text spam control laws. Read the whole story
COMMENTARY
by Richard Whittington, Op-Ed Contributor
Democracies depend on an informed electorate. In today's information arms race, the answers will involve AI. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In three key swing states, Democrat political advertiser impressions are at a 64% share or more: Michigan (68%); Arizona (65%) and Wisconsin (64%). Read the whole story
COMMENTARY
by Craig Elimeliah
AI gives AR its intelligence, the ability to understand and interact with the world around you, making the experience fluid - and almost magical. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Gallup finds Americans' trust in media - newspapers, TV and radio - remains low, with 31% saying they have a "great deal" or "fair … Read the whole story
by Colin Kirkland
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process … Read the whole story
by Steve McClellan
CEO Mark Read gave a shout out to GroupM's "strong performance." The company said its 2024 growth is unchanged at -1% to flat. Read the whole story
by Steve McClellan
On a call with analysts, IPG's CEO said the sales process is "a good way down the track." He also discussed at length the … Read the whole story
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by Wendy Davis
"Google's generative artificial intelligence plans will help the Court better understand how Google intends to integrate generative artificial intelligence into general search," the Justice … Read the whole story
by Ray Schultz
The document has been signed by 10,500 artists and other creatives. Read the whole story
by Laurie Sullivan
Now Microsoft is using AI to help companies create AI agents that can act as virtual workers and carry out tasks without supervision in … Read the whole story
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by Wendy Davis
"Sophisticated consumers and those shopping for high-value products are likely to exercise a higher degree of care while shopping and are, therefore, less likely … Read the whole story