Democratic and Republican tickets have reserved nearly $1 billion ($968 million) in ad bookings nationwide from today through Nov. 5, with more than 20% … Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership. Contact joe@mediapost.com if you would like … Read the whole story

"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had … Read the whole story

"If you wouldn't want your kids to say it, your President shouldn't either," the Lincoln Project says of a new "Their Future" spot utilizing … Read the whole story

The assignment includes media investment and "culture activation," including media planning, buying, analytics, and audience strategy. Read the whole story

The chain had been struggling in recent quarters and in July was acquired by Elite Restaurant Group, which is reportedly known for acquiring restaurant … Read the whole story

Google's Sarah Kennedy this morning pitched the ANA on trying its new NotebookLM application. So I did, and this column is the result. Read the whole story

With passions at a fever pitch right now, this year's election season is no fun at all, but it should be. Read the whole story

Business groups including the IAB and NCTA are suing to invalidate new regulations that aim to make it easier for people to terminate subscriptions … Read the whole story

Bruce Springsteen's many fans get another gift with "Road Diary: Bruce Springsteen and The E Street Band" premiering on Hulu this Friday. Read the whole story

The "Harris For President" campaign dominated national TV airwaves vs. other national political messaging from October 1-23, with an estimated $21.4 million spend, according … Read the whole story

"You need qualitative research to understand" what's driving consumer behavior, said AT&T's Kellyn Smith Kenny. Read the whole story

A court has rejected TikTok's request to reconsider its controversial August ruling that revived a lawsuit against the platform for allegedly recommending "blackout challenge" … Read the whole story

"I look at Gen AI as a tool for creators to create content, not for Netflix to create instead of creators," Netflix co-CEO Ted … Read the whole story

Stagwell's Harris Poll conducted a study in conjunction with the American Psychological Association about what stresses out Americans. We find lots of things to … Read the whole story

Thanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of panel-based audience measurement. Read the whole story

Customer data platform Hightouch expanded into CTV ad measurement this week, becoming a direct competitor of LiveRamp, which has just laid the foundation for … Read the whole story

The U.S. and Canada have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions. Read the whole story

In a recent survey, sports betting data-focused Casino.org says 59% of fans don't like the idea of Netflix's holiday hit-and-tackle NFL content effort. Read the whole story

"The Havas Media division continued to be dynamic, while Havas Creative and Havas Health & You divisions posted mixed commercial performances," the company stated. Read the whole story

Stephen Kiely will lead Tag Americas and Patrick Hounsell succeeds him as CEO Dentsu Canada. Read the whole story

The letter to shareholders - highlighted in its annual report - described Microsoft's financial motivation and innovation as it strengthens its path in AI, … Read the whole story

TikTok will make a greater investment in emerging music by partnering with UnitedMasters, a major distribution platform for independent artists. Recently, the company announced … Read the whole story