by Laurie Sullivan
While the percentage has increased from 36% reported in a 2023 study - thanks to a reduction in MFA sites - only a minority … Read the whole story
by Richard Whitman, Columnist
The Publicis Groupe CEO commented on the mega M&A deal in new video issued to company employees today. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology … Read the whole story
COMMENTARY
by James Forr, Op-Ed Contributor
Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't … Read the whole story
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by Wendy Davis
"The Supreme Court can decide for itself whether the statute must be enjoined," the Justice Department argues in papers filed with the D.C. Circuit … Read the whole story
by Laurie Sullivan
Microsoft has introduced major support and regulatory updates to its ad platform tool for household attribution, while temporarily pausing two measurement features. Read the whole story
by Danielle Oster
Launched for International Breakup Day on Dec. 11, calculator estimates how many boxes of tissues it will take to get over an ex. Read the whole story
by Wendy Davis
Texas Attorney General Ken Paxton is investigating 15 companies over their practices regarding minors' data. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
From Yule log to eggnog, Jill Biden takes a Christmas TV tour of the White House Sunday on HGTV. Read the whole story
by Wayne Friedman
The deal will work through the Roku Exchange, where advertisers can purchase streaming ad inventory. For the first time, it will allow real-time bidding … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
our words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing. Read the whole story
by Ray Schultz
Audiences can experience the Person of the Year in new, customizable ways. Read the whole story