While not a new certification, the JIC announced VideoAmp's "personification" method of modeling demographic audience data is transaction grade for 2024-25 upfront advertising buys. Read the whole story
VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 … Read the whole story
Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and … Read the whole story
The creative is from Murder Hornet, which believes "discomfort is the ultimate goal." Read the whole story
Argyilan joins after a four-year stint with Albertson's Media Collective where she was senior vice president. Previously, she was Target's senior vice president, marketing … Read the whole story
Now it's easy to pick up a phone and search for information by dialing into a phone number. Some of the data OpenAI is … Read the whole story
COMMENTARYA new Max game show tests the knowledge of "Friends" superfans about their favorite show on a truly granular level. Read the whole story
Threads is testing post-scheduling - a much-requested update, especially by social-media managers, who soon will be able to develop a more comprehensive social-media strategy … Read the whole story
COMMENTARYIt will undoubtedly be remembered as the year women's sports broke through consistently, and in big ways. Which means investment will continue to pour … Read the whole story
X has extended its partnership with the NBA, promising new experiences for 2025 beyond real-time scores, highlights and fan interaction. The platform has yet … Read the whole story
"The goal of the Foreign Adversaries Act is to further the highly compelling state interest of preventing Chinese Communist mining of American data and … Read the whole story
Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare. Read the whole story
Other than Peacock, all streaming segments of the biggest U.S. media companies should be profitable in 2025. Read the whole story
Salesforce CEO Marc Benioff and his wife acquired "Time" for $190 million in 2018. Read the whole story
COMMENTARYDiscover for the first time launched a product other than a credit card in a mass-media campaign to grow its customer base beyond "just" … Read the whole story
COMMENTARYMany big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moana" and "Gladiator" will continue to pull crowds into theaters - young people, … Read the whole story
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The notion of authenticity will naturally change as more marketers begin to better understand the necessary balance among sponsored posts, embedded ads and interruptive … Read the whole story
The Supreme Court will hear TikTok's First Amendment challenge to a law that will result in a ban on the app unless it separates … Read the whole story
Rejecting arguments by the tech industry, the FTC has finalized a settlement with Rytr that prohibits the artificial intelligence company from advertising or selling … Read the whole story
