by Colin Kirkland
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions … Read the whole story
by Joe Mandese
"2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of our marketing investment to drive unprecedented growth," … Read the whole story
by Sarah Mahoney
Mars' cookie bar made a mistake when it followed just one influencer. The social-media team turned the slip into an engagement opportunity. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The "Dune" universe gets a new addition this weekend with "Dune: Prophecy," which seems aimed primarily at young women. Read the whole story
by Laurie Sullivan
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper … Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
Seeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt. Read the whole story
by Ray Schultz
The new tool is an AI-powered contextual targeting engine that enables advertisers to utilize pre-bid targeting in their podcast buys for the first time. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable … Read the whole story
by Tanya Gazdik
The house is listed for $1,206,139 on the Zillow website -- a price that's up more than 2% since last Christmas. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Hearst and Conde Nast are working with Philip Morris International, a group that includes the Campaign for Tobacco-Free Kids and 50 public health advocates … Read the whole story
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by Wendy Davis
Users of X, formerly Twitter, can move forward with a class-action complaint over a security vulnerability that allegedly exposed the personal information of 200 … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Twenty years ago, most TV critics lists of best series of the year tended to include largely the same shows. Viewer choices for original … Read the whole story
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by Wendy Davis
Advocacy groups say a new social media law in Texas is hindering efforts to inform teens about efforts to repeal controversial laws -- including … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Smaller and more profitable has been the message, and we would be surprised if Paramount did not ultimately benefit from this new potential cable … Read the whole story