by Wayne Friedman
It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV advertising, including the media … Read the whole story
by Steve McClellan
The agency will handle all markets except for China. The incumbent was WPP's Mindshare, which held the account over two decades. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The media circus came to town last week when the news media and top New York City officials welcomed killer-idol Luigi Mangione to the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It seems IPG's not being on the principal media buying bandwagon was perhaps one of the biggest drivers for OMC's interest. Read the whole story
by Richard Whitman, Columnist
A Harris Poll survey finds that just 48% of workplaces now host regular in-person holiday events. 79% of workers would rather have a bonus … Read the whole story
by Laurie Sullivan
ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBA games on ABC, ESPN, and TNT are down 19% so far this season to average 1.4 million viewers. Read the whole story
by Teresa Buyikian
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, Houston and Denver. Read the whole story
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by Wendy Davis
"Absent a judicial injunction, decision overturning the law, or action by you, TikTok will soon be banned in the United States, causing its creators … Read the whole story
COMMENTARY
by Joe Mandese
No, the "Bulletin of the Atomic Scientists" has not moved the Doomsday Clock forward to nine seconds to midnight, though I think it very … Read the whole story