December tied for the second-highest growth month of the year, matching August's 13.2% and trailing only July's 15.3% expansion. Read the whole story

Hearst's first-ever cross-division AOR will handle media strategy and creative, including a new multi-million buy breaking next month for the Houston Chronicle, San Francisco … Read the whole story

Under Lisa McKnight's leadership of both the Barbie brand and as chief brand officer for all of its franchises, Mattel is pioneering a deeper … Read the whole story

PALM SPRINGS, CA -- The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of … Read the whole story

Threads will soon have ads. On Friday, Instagram head Adam Mosseri announced that Meta is beginning a "limited, early test of ads" in the … Read the whole story

Moore has been global CEO at Mediahub for five years; previously, he was global president and was earlier CMO. He's credited with orchestrating the … Read the whole story

"Paradise" centers on the relationship between a Secret Service agent and the President he is assigned to guard at the beginning of the President's … Read the whole story

A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because … Read the whole story

PALM SPRINGS, CA -- An IAB study finds only 40% of U.S. consumers know they can access and delete data about them online, while … Read the whole story

"This case is about the market-dominant communications firm's unlawful discrimination against the Republican National Committee because of the RNC's political affiliation," the organization writes … Read the whole story

In the U.K., Google plans to put a warning on the websites of businesses using fake online reviews, and take specific actions to curtail … Read the whole story

There is no reason to "hastily" halt a law that aims "to protect children from devastating harms," Tennessee Attorney General Jonathan Skrmetti says. Read the whole story

There's an underlying task - to figure out how to disentangle those networks from the rest of bigger media companies. Read the whole story

TikTok has announced the launch of an AI-powered tool that brands and small businesses in the region can use to minimize the time it … Read the whole story

This partnership brings B2B programmatic audiences from Bombora into Audigent's suite of programmatic private marketplaces, making it easier to target buyers of their products … Read the whole story

PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, … Read the whole story

The agency will support major brand campaigns and brand-level creative assets, including the LA28 Olympics. Read the whole story

She said the post "opens the door to expanding some of our strongest U.S. offerings into Canada." Read the whole story

The ability to tell a story with numbers is what Jeffrey Bustos wanted to bring to Merkle after spending years at the Interactive Advertising … Read the whole story