PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees here to "stay open, open to the potential, open to the new ways … Read the whole story
Meta says it is improving its AI assistant's "memory" and ability to understand individual users by inviting it to remember certain details based on … Read the whole story
Omnicom Chairman-CEO John Wren is the 2024 MediaPost Executive Of The Year. This shouldn’t come as a big surprise to anyone who follows the … Read the whole story
Under a new two-year contract Dentsu will handle media chores for the company across 36 markets including USA, Canada, UK, Italy, France, Germany, Spain, … Read the whole story
A research lab in China has released an open-source AI model that could disrupt plans by Meta, Google, Microsoft and others - mainly because … Read the whole story
PALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify brand awareness campaigns, … Read the whole story
U.S. District Court Judge Kevin Castel ruled that the advertisers -- Cliffy Care Landscaping and California resident Michael Stellman -- agreed to arbitrate any … Read the whole story
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A generation that's been digitally exploited is finally finding allies powerful enough to do something about it. Read the whole story
COMMENTARY"The Baldwins" now has a premiere date -- Sunday, February 23, TLC announced Monday. Read the whole story
Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 2025 vs. $21.00 in 2024, with U.S./Canada 2025 ad revenue totaling $2.9 billion, … Read the whole story
Handing a victory to Meta Platforms, a federal judge refused to grant class-action status to Facebook users who accused the company of monopolizing the … Read the whole story
Prior to joining Scale at Zambezi Galatsky led media partnerships at Paramount. Earlier, she held management posts at Omnicom's OMD and IPG's UM. Read the whole story
The lower court was correct in dismissing the $77 million defamation suit, the 8th Circuit rules. Read the whole story
For Disney, which was up 6% from November, the current reading represents the company's fourth straight month leading this measure. YouTube gained 7% - … Read the whole story
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Maryland, which is now considering a bill to require a 120-day warning, follows Illinois, which passed such a law. Read the whole story
The deal focuses on what the companies call "Streaming 2.0" - the "next stage in the evolution of music" rooted in new paid subscription … Read the whole story
The 102-year-old magazine "The Ring" is now offering six print issues a year for $60. Read the whole story
