The most recent name change will affect the Gulf of Mexico and Mount McKinley. Google said it has a longstanding practice of name changes … Read the whole story

The FCC order aimed to close the "lead generator loophole," which allows one company to obtain consumers' consent to receive robotexts from multiple other … Read the whole story

This marks the fifth time in over a decade that MediaPost has selected Giant Spoon as one of our agencies of the year, but … Read the whole story

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch. Read the whole story

Perplexity AI has revised its initial takeover offer for TikTok, which would allow the U.S. government to own up to 50% of "NewCo," the … Read the whole story

PALM SPRINGS, CA -- Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if … Read the whole story

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions … Read the whole story

A new NBC drama series ratchets up TV's obsession with serial killers to new heights. Read the whole story

According to a new nationally representative poll, Taylor Swift tops the list and, somewhat surprisingly, Donald Trump ranked third. Read the whole story

The social-media platform known for user-led communities has more room for growth compared with some rivals. Read the whole story

The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly … Read the whole story

PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB's Data Transparency Labels, what … Read the whole story

Visa is the first official partner for X's forthcoming in-app payments product, "X Money," according to a post by X CEO Linda Yaccarino on … Read the whole story

There were an average 3.9 apps per U.S. home in Q3 024, according to TVision - down from an average 4.2 apps in 2023. Read the whole story

Streaming co-viewing for all on-demand OTT programming was higher than linear TV at a near-constant 1.66 average. Linear TV posted a 1.38 and the … Read the whole story

Reports say China-based DeepSeek has drastically lowered the cost for those who want to start up an AI-enabled platform to a minuscule $6 million. Read the whole story

Jason Buechel, already CEO of Whole Foods, will oversee the company's worldwide grocery stores. Read the whole story

In part DDB said the moves are designed to foster closer collaboration among the network's key agency units including DDB Chicago, multicultural unit Alma … Read the whole story