The FTC lacked authority to issue rules that "limit commerce across the economy," the IAB, cable lobby and other groups argue in new court … Read the whole story

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with "Testimonials," … Read the whole story

KYIV -- I'm constantly asked these past few days how Ukrainians are handling our betrayal of them. Fortunately, they know that Trump does not … Read the whole story

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing … Read the whole story

Social-media platform Triller's leadership team highlighted the company's vision for the future of the app after ringing the opening bell in Times Square on … Read the whole story

Buddhist-adjacent Season 3 of "The White Lotus" is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate. Read the whole story

Meet the Baldwins, the least relatable family ever seen on a family docuseries on TV. Read the whole story

As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of … Read the whole story

The partnership includes vehicle integrations within the show as well as custom ad content starring one of the show's lead actors, Lex Scott Davis. Read the whole story

The appointment of Patrick Petriello follows the recent selection of Acadia by Gerber Childrenswear, United Sports Brands, Suja Life, Sunsweet, and Biossance for its … Read the whole story

In a dramatic pullback against ever-higher sports rights fees, ESPN is opting out of the final three years of its contract with Major League … Read the whole story

"With sales crashing and the board selling, it looks like some insiders are finally waking up," according to Electrek. Read the whole story

The Penske Media title is one of several to lay off staff this year. Read the whole story

The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs. a year … Read the whole story

Conversational interactions that create dialogue between a consumer and chatbot or AI agent strengthen intent signals, and analysis behind the sequence of words becomes … Read the whole story