by Joe Mandese
January's growth expands on the same month a year ago, and follows a strong double-digit finish to 2024's ad-spending growth. Read the whole story
by Steve McClellan
At a Barclays investor conference this week, managing director Julien Roch asked Krakowsky what the "bottlenecks" were to IPG getting its principal trading operating … Read the whole story
by Steve McClellan
The initial outlook for 2025: an organic decline of 2% albeit with some improvement in the second half. Read the whole story
COMMENTARY
by Jeff Larson, Op-Ed Contributor
The robots are coming for media planners, or so claimed a recent column here. As CEO of an independent media agency, I can assure … Read the whole story
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by Wendy Davis
A federal judge has rejected consumers' request to reconsider her pro-Amazon ruling in a dispute over its "Buy Box" practices. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A woman takes over the family pro-basketball business and the men in this male bastion give her no respect - no respect at all! Read the whole story
by Les Luchter
Organizations can address health disparities effectively by keeping diverse communities informed about new treatments. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The CTV business does not offer up granularity of "show-level" data - something Nielsen has done for decades with linear TV. Read the whole story
by Colin Kirkland
The Oscars hub will showcase relevant film and celebrity news surrounding the event, while inviting creators to compete for views. Read the whole story
by Laurie Sullivan
Mars on Thursday made public its advertising strategy running across Pinterest. The project is supported by a new offering through CreativeX. Read the whole story
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by Wendy Davis
Utah Attorney General Derek Brown is asking an appeals court to lift a block on a law that requires social media platforms to disable … Read the whole story
by Laurie Sullivan
Amazon and Anthropic have worked together during the past year to help Alexa+ get the full benefits of Claude's capabilities. Read the whole story
by Laurie Sullivan
Brands use AI to improve consumer connections, analyze lifetime value and personalize content, but marketers say they still struggle to understand customers and often … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Adding layers and plug-ins to your stack gets expensive. It also creates complexity that can paralyze your organization. Read the whole story
by Wayne Friedman
At the same time, WBD now says that beginning March 30, B/R Sports and CNN Max content will no longer be available on Max's … Read the whole story
by Wayne Friedman
Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses - including Pluto TV - were up 8% … Read the whole story
by Les Luchter
"The campaign is trying to dismantle the idea that conversations [about guns] always end in arguments," says Ad Council's Michelle Hillman. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The new opinion area will support "personal liberties and free market," Bezos tells staff. Read the whole story
by Tanya Gazdik
A group billing itself as Everyone Hates Elon is stoking the flames with a guerrilla campaign in the U.K. and Germany that labels Tesla … Read the whole story