by Sarah Mahoney
Today's "no buy" movement is meant to pressure companies on DEI policies. Its real impact will be measured in trust, not sales. Read the whole story
by Laurie Sullivan
"Digital advertising will shift from targeting people to influencing AI agents that shop on their behalf," PMG head of search Paul Low told MediaPost … Read the whole story
COMMENTARY
by Joe Mandese
Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
We are an economic power. We are a military power. However, we are no longer the leader of the free world. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
How does a Gold Card for the right Russian oligarchs connect with the Oscars? Consider "Anora," about a stripper's encounter with an oligarch's son. Read the whole story
by Laurie Sullivan
Conversational commerce continues to impact the ways advertisers interact with consumers, generating a level of intent signals that justify budgets for one-on-one ad targeting … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Being on TV night after night criticizing, complaining and attacking seems like an exhausting thing to do. Read the whole story
by Wendy Davis
"Apple's intervention at this late stage would cause substantial unfair prejudice," antitrust enforcers argue in a brief filed Wednesday with the D.C. Circuit Court … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube has the final say - if creators decide where to run advertising, that could mean it doesn't run at all. And that means … Read the whole story
by Steve McClellan
The company didn't offer organic growth guidance for 2025 but does expect total net revenue growth of approximately 8%. That figure includes M&A and … Read the whole story
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by Steve McClellan
It's a key metric used to assess industry health, but CEO Mark Penn says followers should assess the company based on its total growth, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, … Read the whole story
by Wendy Davis
Google, Meta Platforms and Apple say Section 230 protects them from claims that they promoted illegal gambling by processing payments to casino apps. Read the whole story
by Ray Schultz
"NC Local" will provide needed information to North Carolina readers. Read the whole story