by Colin Kirkland
Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has not been able to … Read the whole story
by Tanya Gazdik
The site's goal is to reflect Ford's audiences and their interests more accurately, says Karl Henkel, communications talent director, Ford. Read the whole story
by Wendy Davis
"To inform legislative reforms to protect Americans' civil liberties, the committee must fully understand the extent and nature of the Biden-Harris Administration's censorship efforts," … Read the whole story
COMMENTARY
by Joe Mandese
"Here's the thing about reality TV: It's not real. It's a scripted, staged, manipulated, distorted view of reality. This is pro wrestling without the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Consider the case of business management consultant Peter Drucker, who sounded a warning against fascism 90 years ago. Read the whole story
by Joe Mandese
Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's prestigious "Erwin Ephron Demystification Award." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A+E Global announced a lineup of A-list talent who will be involved in new content coming soon to A&E, History Channel and Lifetime. Read the whole story
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by Wendy Davis
Young TikTok users and their families are pressing a federal judge to allow them to proceed with claims that the app and its parent … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Retail media relies on massive amounts of data to feed agentic models that learn from LLMs. Jivox built an agentic creative compliance tool to … Read the whole story
by Steve McClellan
Lee Newman has been appointed CEO, succeeding Duff Stewart, who spent most of his career at the agency. He's been CEO since 2009. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Phynd Founder Swanston explains why gamers are the most sought-after audience to target, how scaling high-quality gaming through CTV was not possible until now, … Read the whole story
by Steve McClellan
Elevate The Outcome was founded by industry veteran Mike Lyons in 2023. Earlier he founded Bliss Point Media, later sold to Tinuity. Read the whole story
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by Colin Kirkland
TikTok is in the process of hiring nearly two dozen people in select U.S. cities to lead the charge in pairing local merchants and … Read the whole story
by Danielle Oster
The online criticism follows rival Google facing backlash last month over similar changes. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Disney said it would cut jobs at ABC News by 200, with cutbacks at Disney Entertainment Networks as well. ABC News will be hit … Read the whole story
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by Laurie Sullivan
The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said … Read the whole story