In January, Disney was at 12%, while YouTube came in at 10.8%. Disney scored strong results from heavy sports coverage, including the College Football … Read the whole story
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl's spotlights the mom behind a top Duke recruit. Read the whole story
COMMENTARYIn a growing trend, the big streamers are repurposing some of their hits on co-owned linear platforms to the benefit of both. Read the whole story
The agency's gross billings are reportedly about $585 million. Agencies in India still charge a commission rate of between 15% and 20% for media … Read the whole story
"Without any further action from Congress, the 170 million Americans that rely on TikTok will continue to face uncertainty about TikTok's future," Senators Ed … Read the whole story
COMMENTARYMore than ever, advertising agencies are acting as principals rather than agents. That means they acquire media - therefore becoming the owner, or "principal," … Read the whole story
Brands that rely on outdated stereotypes alienate consumers and limit their own growth, CreativeX says. Read the whole story
COMMENTARYGoogle and Microsoft have begun to roll out AI multimodal models with vision capabilities with user permission, demonstrating the features in the past year … Read the whole story
DNA testing company's value has plummeted in recent years, amid user privacy concerns heightened by 2023 data breach. Read the whole story
Apple waited too long to seek to intervene in an upcoming antitrust hearing that could end its long-standing search and revenue-sharing partnership with Google, … Read the whole story
COMMENTARYWith deep ties to the world of branded content, Orme founders Faisal Ahmed and Bob D'Loren want to revolutionize the social side of commerce … Read the whole story
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Diving into the dumpster fire that's Facebook, as Sarah Wynn-Williams discusses in her tell-all memoir. Read the whole story
Wang joined X in 2023 as a key player, serving as a bridge between owner Elon Musk and the larger team of engineers. Lately, … Read the whole story
COMMENTARYTV station competition is slowly eating into legacy local TV stations' businesses. Digital-first social media networks and others continue to make inroads on political … Read the whole story
