by Joe Mandese
IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but "attention" metrics surely dominated. Read the whole story
by Colin Kirkland
To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations within the Partnership Ads Hub in Ads Manager. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The old TLC makeover show "What Not To Wear" has been rebooted for Amazon Prime with the new title "Wear Whatever the F You … Read the whole story
by Steve McClellan
According to the companies, research indicates that Western Union's customers are 70% more likely to make a purchase immediately after engaging with one of … Read the whole story
by Steve McClellan
Morrissey most recently served as global head of analyst relations for advertising & marketing tech, media & Entertainment at Amazon Web Services. Earlier she … Read the whole story
by Laurie Sullivan
Competition is key to Mozilla's vision of the internet. But remedies based on Google's monopoly trial could threaten a free and open internet. Depending … Read the whole story
by Sarah Mahoney
As Target feels continued backlash, marketers are waking up to the cost of lost trust. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming distribution/retail service Roku is testing autoplay ads that load onscreen before the viewer gets to the Roku home screen. Will other similar companies … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
For the most part, though, marketing can get by perfectly well with imprecision. All that matters is knowing whether one choice is better than … Read the whole story
COMMENTARY
by Laura McElhinney, Op-Ed Contributor
Even the most sophisticated AI systems are only as good as the data they're built upon. The promise of AI to revolutionize everything from … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Without exception, cultures and societies with high levels of trust in each other prosper over the long term, and those that lack trust slip … Read the whole story
by Laurie Sullivan
Mod Op launched a playground for advertisers looking to explore AI technology options. When DeepSeek wanted to upload and offer its platform to businesses, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become … Read the whole story
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by Colin Kirkland
Instagram is inviting U.S. middle and high schools to report in-app teen safety issues directly to Meta for faster content-moderation actions. Read the whole story
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by Wendy Davis
Watchdogs are asking the court to reject arguments by the IAB, cable lobby and other business groups seeking to invalidate the rules that aim … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen says audiences young and old are increasingly using YouTube to access content that also appears on social-media apps.There is also rising interest in … Read the whole story
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by Wendy Davis
The Supreme Court on Monday declined to hear an appeal by cyberbullying victims who wanted to revive a claim that Yolo, a former Snapchat … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
New EIC Jennifer Cunnningham describes "Newsweek's" mission in the age of Trump and what she seeks in a new reporter. Read the whole story